Mobile marketing has become a very popular in recent years. While considered a modern method of marketing, it’s popularity results from the same traditional attributes of all successful marketing methods.
- Client / Customer Visibility – an essential goal in all marketing efforts is to present your business message where potential customers will receive your message. Approximately 93% of American adults own a mobile phone.
- Personal Touch – a mobile message, even sent as part of a bulk distribution, arrives on an individual device. The device owner is the only person that will see this message which instills a feeling of personal communication.
- Fast Delivery – message sent, message received, and message read. On average, this process takes place within 60 seconds. Similar to the early days of widespread email use when many would sprint to their PC when AOL announced “You’ve Got Mail“, we read our SMS messages as they arrive.
- Affordable & Effective – the return on investment is often unmatched. Every business would benefit from a SuperBowl commercial, but more than 99% could never achieve an effective ROI. The vast majority of businesses would achieve an effective ROI with mobile marketing.